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Insights for B2B Marketing & Sales Leaders

If you'd like to get inside our heads, here's how. We developed these insights to give you an opportunity to get to know us. Our white papers, blogs, and other content pieces offer a chance to see how we think.

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5 New B2B Sales and Marketing Strategies

Jan 28 2016 | Eric Dudley Eric Dudley

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? Well, the model has shifted with the customer now in control and the psychology of the buyer journey. ...

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Top 3 Priorities for B2B Marketers in 2016

Dec 29 2015 | Eric Dudley Eric Dudley

For marketers, 2016 is not only filled with a variety of hopeful New Year resolutions, but upcoming trends B2B marketers will need to adopt, initiate and analyze during the new year. As ...

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The Right B2B Ecommerce Digital Marketing Mix

Aug 14 2015 | Overground Overground

More and more marketing leaders are being challenged with providing their business with a B2B ecommerce solution. For many in the B2B space, this is foreign territory. ...

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B2B Marketers Must Step Up Messaging | Forrester Research

Jul 23 2015 | Overground Overground

When sales & marketing messaging is aligned with a buyer’s journey, it will always lead to a higher B2B lead velocity. While 93% of B2B marketers shared that they practice content marketing, 40% of the time content guidelines were not followed....

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