Overground

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If you'd like to get inside our heads, here's how. We developed these insights to give you an opportunity to get to know us. Our white papers, blogs, and other content pieces offer a chance to see how we think.

Overground Insights

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Is Sales Preventing Your Lead Nurturing Program From Generating More MQLs?

Apr 14 2015 | overground overground

​“The leads are weak? You’re weak!” The 1992 American drama, Glengarry Glen Ross, depicts the age-old sales complaint that the quality of leads provided by marketing is preventing their success. However, with a more focused lead nurturing program in place, sales and marketing can work together more...

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The Right B2B Ecommerce Digital Marketing Mix

Apr 12 2015 | Allison Platte Allison Platte

B2B marketing leaders are being dealt the task of equipping their organization with an efficient ecommerce platform and intuitive experience. Not only is this a new challenge for many in the B2B space, but customers’ expectations are extremely high due to years of B2C online shopping...

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How to Improve Your Call Lead Tracking Data: A KeyMetric Product Overview

Apr 12 2015 | Lana Layton Lana Layton

Marketers know that in digital marketing it’s a best practice to track phone call data. However, they might not know the best partner to select for this task. KeyMetric is a phone call lead tracking software platform built with flexibility and accuracy in mind. ...

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4 Steps Marketing Leaders Must Create for Enterprise Customer-Driven Metrics | Forrester Research

Apr 13 2015 | overground overground

Only 22% of marketing leaders focus on retention as a top priority.1 The majority of marketing leaders are the missing one the biggest opportunities for growing their organization: their existing customers. When shifting to customer-focused marketing from channel-focused marketing, new metrics...

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