B2B Insights for Marketing & Sales Leaders

If you'd like to get inside our heads, here's how. We developed these insights to give you an opportunity to get to know us. Our white papers, blogs, and other content pieces offer a chance to see how we think.

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How To Kick-Start Your B2B Content Marketing Strategy

Mar 14 2016 | Overground Overground

The development of a fundamentally customer-focused marketing strategy will blaze a trail for a B2B content marketing strategy to reach new customer engagement and acquisition goals. By ensuring value is delivered to your customers, the B2B content marketing strategy will fall into place....

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Why Consistent B2B User Experience Drives Leads

Mar 08 2016 | Overground Overground

B2B user experience can powerfully influence buyer emotion and behavior to drive leads. This supports revenue growth for your B2B organization. We compiled reasons why consistent B2B user experience is critical....

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B2B Metrics Your Sales and Marketing Teams Should Be Tracking

Feb 16 2016 | Eric Dudley Eric Dudley

Sales and marketing leaders know it’s important to track and optimize to the right B2B metrics to increase revenue growth and achieve goals. Despite B2B sales and marketing leaders’ recognition that tracking is a top priority, there are many who don’t know what their teams should be tracking....

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4 Ways to Enhance B2B Customer Experience With Mobile Web Design

Feb 15 2016 | Eric Dudley Eric Dudley

Why invest in a brand that doesn’t inspire you to lift beyond? Enhancing B2B customer experience has the ability to deliver an inspiring experience for your buyers and will move them through the journey, from awareness to revenue....

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