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Top 4 Ways to Begin Customer-Focused B2B Marketing | Forrester Research

Apr 24 2015 | overground overground

78% of CMOs believe marketing has bigger influence on corporate strategy than it did just two years ago. Marketing leaders must take advantage of increased influence by promoting customer engagement in order to make an impact on revenue....

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Top 3 Misses in PPC Strategy – Why Your Paid Search Campaign Isn’t Driving Conversions

Apr 21 2015 | Nicole Pantas Nicole Pantas

61% of B2B marketers believe that the biggest challenge they face is generating high-quality leads. Could your Paid Search campaign be causing this challenge? Pay-per-click (PPC) advertising is a great way to place your company in front of your target audience with the right message at the right...

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Is Sales Preventing Your Lead Nurturing Program From Generating More MQLs?

Apr 14 2015 | overground overground

​“The leads are weak? You’re weak!” The 1992 American drama, Glengarry Glen Ross, depicts the age-old sales complaint that the quality of leads provided by marketing is preventing their success. However, with a more focused lead nurturing program in place, sales and marketing can work together more...

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The Right B2B Ecommerce Digital Marketing Mix

Apr 12 2015 | Allison Platte Allison Platte

B2B marketing leaders are being dealt the task of equipping their organization with an efficient ecommerce platform and intuitive experience. Not only is this a new challenge for many in the B2B space, but customers’ expectations are extremely high due to years of B2C online shopping...

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