Overground

Content Marketing Specialist

At Overground, we reach new heights everyday with our relentless pursuit of breakthrough opportunities and have fun doing it.

Job Description

Overground is actively seeking a trailblazer to join our Content Marketing team.  The Content Marketing Specialist role provides the opportunity to influence and contribute to our multi-channel demand generation campaigns and programs for our mid-market and Fortune 1000 clients. The Content Marketing Specialist collaborates with our multi-disciplinary team to achieve our client customer growth and revenue growth goals.

Responsibilities

  • Support and execute content marketing engagements with our multi-channel demand generation programs including:
    • Organic search – keyword research, analysis, on-page content optimizations, technical SEO and link equity
    • Paid search and paid social – keyword research, audience segmentations, ad creatives, ad platform and landing page optimizations
    • Display and retargeting – audience segmentations, targeting and optimizations
    • Performance analytics – analysis, visualization, insights and opportunities 
  • Collaborate with professional services team members to achieve program performance goals and results.
  • Prepare deliverables and draft creative and project briefs, blogs and supporting content marketing materials for our client engagements.

Requirements

  • Passion and enthusiasm for content marketing and demand generation
  • Proven track record of achievements with inbound content marketing programs; B2B and agency experience a plus 
  • One to three years of digital marketing experience 
  • Strong background and experience in search engine marketing (SEM) and search engine optimization (SEO) 
  • Google AdWords and Google Analytics experience and certifications
  • Experience with website analytics, goal tracking and multi-channel revenue contribution
  • Ability to work in a collaborative and innovative team environment
  • Proficient with Office, workflow management platforms and enterprise content management systems 
  • Bachelor’s degree; or greater in marketing or communications

About Overground

We are a customer experience driven B2B demand generation and sales enablement company known for innovative thinking, uncovering breakthrough opportunities and a passion for results. We have great clients and teammates (we call Trailblazers) and a culture where everyone is encouraged to share their ideas and spread their wings. We offer a positive environment, competitive compensation, as well as paid time off, flex-time, health insurance, an employer matching 401K, lunch and learns and more! To be considered for this position please send your resume, references, and salary history to: hr@overground.com. Learn more about Overground @ www.overground.com.

Overground is an Equal Opportunity Employer.

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