To be a pioneer you must know the land you’ve traversed, as well as where the next path leads.

Our strong sense of direction starts at the top

That describes our leadership team perfectly. Their experience grants them the B2B sales and marketing knowledge to know what works, while their commitment to innovation means our clients never fall behind their industry peers. Our B2B demand generation pioneers aren’t afraid to settle new ground. But they never stop exploring, either.

Eric Dudley

Founder & CEO

Since founding the company in 1997, Eric has led the growth and evolution of Overground to fully embrace B2B demand generation and B2B sales enablement as a core offerings. An entrepreneur at heart, Eric has led the company to the Inc. 5000 list of the fastest-growing private companies for four consecutive years. By aligning B2B sales and marketing, Eric believes that B2Bs can effectively close the loop from awareness to revenue in order to execute on their B2B customer acquisition strategy and achieve growth goals...

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Dave McDaniel

Executive Vice President

Meet Dave. As EVP, Dave is the trail navigator for Overground’s strategic direction, B2B sales enablement and overall B2B customer acquisition strategy. Dave is instrumental in guiding sales, leveraging growth opportunities and operating performance to ensure the optimal customer experience for our clients. With over 25 years of sales management and operations experience, in both high-growth public and private companies, Dave brings a new perspective to Overground’s panoramic vision of B2B sales and marketing...

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Chad Lasure

Vice President, Account Services

Meet Chad. As Vice President, Chad leads the Account Services team and overall client fulfillment. At Overground, he’s known for pushing his team to new heights and encouraging them to conquer any peak that’s in their path. By doing this, Chad ensures our agency B2B customer acquisition strategy is fully recognized from beginning to end...

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Paul Yoder

Senior Vice President | CRM Enablement Practice Area Director

Paul Yoder leads Overground’s CRM Enablement practice area and brings 30 years of sales, business operations, and project management experience to the Overground team. He began his career as a stockbroker for Thomson-McKinnon and PaineWebber...

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