- What We Do
- How We Do It
Eric has led the growth and evolution of Overground since founding the company in 1997.
An entrepreneur at heart, Eric Dudley has led the company to the Inc. 5000 list of the fastest-growing private companies for four consecutive years. And in recognition of its growth and leadership, the Charlotte Business Journal awarded the company as a Fast 50 and Top Advertising & Marketing Agency for 7 consecutive years.
During his leadership, Eric has been instrumental in leading the company’s transformation from a premier digital marketing agency to a demand generation and sales enablement company for global B2B companies.
Passionate about customer experience, Eric believes that when B2B organizations can close the loop of the buyer journey and align marketing and sales they will be rewarded by their customers and achieve their growth goals. With over 20 years of business, marketing and consulting experience, Eric has helped Fortune 1000 business leaders in financial services, manufacturing and technology industries achieve and exceed their growth goals.
A graduate from the University of Delaware, Eric was named to the 40 Under 40 list of young leaders of accomplishment in recognition of his business achievements and commitment to serving in the community. Eric has served on a myriad of non-profit boards including the Charlotte Interactive Marketing Association that he co-founded, along with the Charlotte Chamber, City of Charlotte Economic Development Committee, Entrepreneurs’ Organization, and several local non-profit Christian ministries.
On weekends, Eric can be found slalom skiing, wakeboarding, and wake surfing with family and friends.