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CHARLOTTE, NC (July 11, 2017) – Overground, a leading B2B demand generation and sales enablement agency, expands its Salesforce Consulting & Implementation practice. The expansion of Salesforce Consulting & Implementation enhances its closed loop customer acquisition model that Overground leads its B2B clients through to achieve their revenue growth goals.
Most B2B demand generation agencies focus on their clients marketing needs, and look at their sales function in a more peripheral view – which is what sets Overground apart. With a focus on sales enablement coupled with demand generation positions Overground to deliver tangible revenue growth to its clients, and CRM enablement takes that up a notch.
When asked about the expansion, Eric Dudley, Founder & CEO of Overground said, “Salesforce Consulting & Implementation solidifies our ability to truly close the loop for our clients when integrated with leading marketing automation platforms. It strengthens Overground’s value proposition and fulfills our closed loop customer acquisition model.”
Overground is a B2B demand generation and sales enablement agency based in Charlotte, NC. The company is committed to helping organizations uncover breakthrough opportunities that lead to substantial and sustainable revenue growth through inspired customer experiences. Focused on closing the loop between marketing and sales, the agency has been named in the Inc. 5000 list of fastest-growing private companies for four consecutive years.
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For additional information, contact Charlotte Price at