Overground Grows CRM Enablement Practice by Becoming Salesforce Partner

CHARLOTTE, NC (August 24, 2017) As part of our continued commitment to helping our clients uncover breakthrough revenue opportunities, we are excited to announce that Overground has been named an official Salesforce Partner. The announcement comes after an extensive evaluation period where Overground demonstrated our expertise in areas of specialization, number of certifications, and proven customer success. Our CRM Enablement practice area director and Salesforce certified expert, Paul Yoder led the effort.

Paul brings over 30 years of sales, business operations and global project management experience to his CRM Enablement leadership role at Overground. Prior to joining Overground, Paul co-founded EnablePath, a Salesforce CRM integration partner that grew to be one of the largest partners in the Salesforce ecosystem.

“Being named a Salesforce partner is a true testament to Overground’s extensive knowledge of the Salesforce platform,” said Yoder. “As a Salesforce partner, we look forward to being able to drive new growth opportunities for our customers by leveraging the latest Salesforce Cloud technologies and solutions.” 

Overground’s CRM enablement practice is a crucial component to our closed loop customer acquisition model that focuses on helping our clients achieve sales and marketing alignment to generate revenue growth across the buyer journey. Our team of Salesforce implementation consultants and experts are trained to help clients track leads from awareness all the way through to revenue, giving our customers the ability to drive predictable revenue. 

“Understanding how CRM enables Customer Experience with Marketing Automation is critical to success in today’s sales and marketing landscape,” said Overground Founder & CEO, Eric Dudley. “By becoming a Salesforce partner, we further demonstrate our expertise across the Sales and Marketing platform ecosystem to drive customer acquisition growth for our clients.”

To learn more about Overground’s CRM Enablement capabilities, CLICK HERE.

About Overground

Overground is a B2B demand generation and sales enablement agency headquartered in Charlotte, NC. The company is committed to helping organizations uncover breakthrough opportunities that lead to substantial and sustainable revenue growth through inspired customer experiences. Focused on closing the loop between marketing and sales, the agency has been named in the Inc. 5000 list of fastest-growing private companies for four consecutive years.