Overground Unveils New Brand & Website Redesign for NewDominion Bank

CHARLOTTE, August 8, 2016 Overground, a customer-centric demand generation and sales enablement agency, was chosen by NewDominion Bank to transform their brand and improve customer experience across consumer and commercial business relationships. The brand transformation included a redefined bank brand identity and a website redesign to make it easier for customers to bank online with a personalized experience.

“We are thrilled to redefine NewDominion Bank as the positioned leader in the region for a personalized banking experience,” said Eric Dudley, Founder & CEO of Overground. “We believe a customer-centric brand that address individual’s banking needs will attract the right customers and achieve the banks’ growth goals.”

The brand transformation began in January 2016, with Overground challenging NewDominion to consider their core identity as a community bank in Charlotte. Focusing on the importance of personalized and handcrafted banking experiences, Overground defined a brand strategy for NewDominion that included an innovative brand identity and new brand materials.

 “As we continue to embrace the local community in Charlotte, Overground has helped us make banking the personalized, handcrafted experience that it was meant to be,” said Blaine Jackson, CEO of NewDominion. “With Overground, we have successfully transformed the NewDominion Bank brand to facilitate a personalized banking experience for our customers.”

About Overground

Overground is a B2B demand generation and sales enablement agency based in Charlotte, North Carolina. The company is committed to helping organizations uncover breakthrough opportunities that lead to substantial and sustainable revenue growth through inspired customer experiences. Focused on closing the loop between marketing and sales, the agency has been named in the Inc. 5000 list of fastest-growing private companies for four consecutive years.

About NewDominion Bank

NewDominion Bank is a financial institution based in Charlotte, North Carolina, and focuses on providing their community with outstanding customer services that sets them apart from their competition. With NewDominion’s full-service banking, they supply local in-branch services, as well as convenient online banking options.

For additional information, contact Liza Page at 704.338.1794 x 108 or media@overground.com. Follow Overground on Twitter, Facebook, Instagram, LinkedIn, call 888-901-7434, or visit Overground.com for more information.