Marketo Partners with Overground to Automate B2B Lead Nurturing

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CHARLOTTE, April 12, 2015 – Marketo partners with Overground, a demand generation and sales enablement agency. Marketo is a leading marketing automation platform for B2B marketing and lead nurturing. With industry-leading platform partners in place, Overground’s lead nurturing capabilities automate B2B messaging to support the buyer’s journey. As a Marketo partner, the lead nurturing platform enables Overground to create greater value in its closed loop approach to customer acquisition.

“We are thrilled to be partners with Marketo, an industry leader in marketing automation,” states Eric Dudley, Founder and CEO of Overground. “By utilizing the Marketo platform for partners, we are able to leverage its advanced lead nurturing capabilities for our B2B enterprise clients.”

The Marketo partnership supports Overground’s holistic lead nurturing approach that focuses on creating inspired customer experiences that removes barriers and motivates prospects to purchase.

Marketo Partners

About Overground

Overground is a B2B demand generation and sales enablement agency based in Charlotte, North Carolina. The company is committed to helping organizations uncover breakthrough opportunities that lead to substantial and sustainable revenue growth through inspired customer experiences. Focused on closing the loop between marketing and sales, the agency has been named in the Inc. 5000 list of fastest-growing private companies for four consecutive years.

For additional information, visit Overground.com or contact Olivia Groves at 704-338-1794 x105 or media@overground.com. Follow Overground on Twitter, Facebook, LinkedIn, call 888-901-7434, or visit Overground.com for more information.