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Create Inspired Touchpoints Along the Buyer Journey

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Create a Wedge with Your Competitors

Learn why it is critical for B2B companies to define their customer journey, target personas and buyer stages to personalize touchpoints that accelerate purchase readiness.

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Learn Top 3 Key Points

1

Establish a customer journey map that can influence purchase decisions

2

Develop personas based on market and customer research

3

Identify customized buyer phases to better understand persona involvement

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