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Oct 10 2018 | Overground
Social media and social networking have become integral to B2B digital marketing and lead generation. If your business wants to utilize these dynamic marketing channels in your online marketing blueprint but are uncertain where or how to begin, learning how to design a social media marketing strategy is the first step.
What are your organization’s goals? Do you want to:
Determining exactly what you want to accomplish before creating a social media strategy will ensure business priorities are clear, streamlining project action items.
How can you use social media marketing and social networking to improve how a particular function is performed or how the entire organization performs? Brainstorm and list appropriate programs, initiatives and projects that rely on social media and social networking. Afterward, identify how these items relate to your organization’s goals.
Once your social media marketing strategy has clear direction and intent, your digital marketing team and/or agency can evaluate how it meets organization goals. Interaction and engagement are key elements of building brand trustworthiness. The beauty of social media marketing is the opportunity for constant B2B interaction and engagement.
When it comes to social media strategy monitoring, surveillance existing and potential customers’ activity is key. Web analytics data and regular involvement in key social media activities will help your digital marketing team collect quantitative and qualitative information. In turn, this can illustrate more granular consumer goals and better facilitate strategy adjustment approval.
Understanding what target clients “like” and engage with will help you to create more of the same content, driving more genuine engagement with your brand on social media. More engagement, in most cases, will mean more eyes on your content from the right people.
These suggestions assume a "top down" social media marketing strategy model where, as a marketing influencer, you and your team implement and lead the adoption of blogs, wikis and social networking systems. However, you may implement a "bottom up" adoption model, where your employees spontaneously engage in social networking, creating an organizational initiative. In this case, a collaborative social media marketing strategy process that engages employees can provide tremendous insight into ways your organizations can use these tools and techniques to reach business goals.
To gain additional insight into your business’ social media marketing potential, check out other Overground social media resources or contact us today to learn about our social media services.
1 LinkedIn Corporation
2 Statista, Inc.
3 Mediabistro, Inc.
4 Twitter, Inc.
5 The Guardian (Guardian News and Media Limited)
Continue Your Journey
Your next mile marker may be closer than you think. Check out these related insights and continue your journey to the Summit.
Use our helpful tips to determine if your B2B social media marketing efforts are aligned with your strategy to build quality customer relationships.
In order to support customers throughout the entire life cycle, we must focus on the different marketing channels that most influence buyer behavior at different stages of the customer journey. We focus on LinkedIn as our B2B social media marketing channel to reach potential buyers.
Most people recognize Caterpillar as a household name, but what they may not know is that Caterpillar’s marketing team has displayed innovative thought leadership when it comes to B2B digital marketing, specifically social media. Their story is a shining example of how to utilize social media to
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