- What We Do
- How We Do It
Overground helped a technology manufacturer drive qualified leads & MQLs through B2B search marketing and an improved online presence.
The primary objective of this campaign was to increase the number of qualified leads digital marketing was contributing to the sales pipeline for net new direct sales opportunities. The company had previously focused on a reseller model, with reseller sales comprising around 70% of business. The campaign aimed to move the company back to earning net new business through direct sales primarily to banks and financial institutions.
Developed a new website that streamlined the customer conversion path, improved user experience and implemented B2B search marketing best practices; new website also created a new, user-friendly mobile experience
New website provided a fully-responsive and multi-device experience
Monitored web analytics to examine customer behavior, identified opportunities for improvement in the customer experience and implemented changes accordingly
Executed a paid search campaign that created a consistent cross channel user experience
Implemented a search engine optimization program to drive visibility around business-critical secure print solutions technologies