B2B Customer Experience

Aligning customer buying behavior with a curated customer experience journey.

B2B Customer Experience Matters

We believe the customer is more empowered than ever.

With endless buying options, it's vital to inspire your customer and craft an experience that fits their expectations. At Overground, we transform your customer's journey and align with their expectations.

We believe B2B marketing and sales leaders must:

  • Embrace the entire customer experience journey from awareness to purchase and loyalty
  • Provide compelling answers to questions customers ask along the buyer journey
  • Create a seamless experience between digital touch points and human interactions

Customer Data is Always the Best Compass

With marketing and sales, assumptions can lead to strategies that wildly miss the mark. For brands that want to reach new heights, we provide organizations with deep customer insights with the Voice of the Customer (VOC) and how strategy and technology impact customer attitudes, behaviors and expectations.

Learn about Customer Research and Insights

Enhanced Lead Nurturing for a High-Impact Customer Journey

It all starts with understanding where your customer is in their customer experience journey. For a high-impact lead nurturing program, it's critical to deliver the right message to the right persona at the right time.  

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For Your Customers It’s The Journey Not Just the Destination

The customer experience journey matters. And for B2B organizations that want a competitive advantage, it’s critical to understand how customers want to engage with your brand, both online and off.

Learn about Customer Journey Mapping