- What We Do
- How We Do It
B2B buyer behavior has shifted dramatically in the last decade. More and more purchase decisions are being made by committees instead of individuals, leaving many B2B marketing and sales leaders wondering how to evolve their practices for the today.
Enter account based marketing. An approach that focuses on targeting key accounts with the highest revenue potential for your business.
Overground builds B2B account-based marketing campaigns that:
It’s how we help our clients turn their dream accounts into profitable customers.
When I joined, we struggled to close the loop from awareness to revenue. After developing a content marketing plan, along with implementing a new marketing automation platform integrated with CRM, we were able to capture and optimize customer touch points to show marketing's contribution to overall company revenue."
Caitlin F. - Marketing Operations Manager
Interested in learning more about account based marketing, but aren't sure if it's right for your organization? Call us at 888.901.7434 or fill out the form below to register for a free consultation.
Our team is excited to speak with you about your breakthrough opportunities soon. Together, we can lift beyond.