B2B Insights for Marketing & Sales Leaders

If you'd like to get inside our heads, here's how. We developed these insights to give you an opportunity to get to know us. Our white papers, blogs, and other content pieces offer a chance to see how we think.

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The Right B2B Ecommerce Digital Marketing Mix

Sep 28 2018 | Overground Overground

More and more marketing leaders are being challenged with providing their business with a B2B ecommerce solution. For many in the B2B space, this is foreign territory. ...

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What is Demand Generation?

Sep 21 2018 | Overground Overground

When employed with expert planning in alignment with sales, demand generation can transform a company's revenue growth. Learn how....

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From Wireframes to Prototypes. Why Does UX Research Matter?

Sep 19 2018 | Overground Overground

Imagine creating something that nobody wants to use because you did not do your research. When creating a digital experience, the end user should be the top priority followed by business goals and objectives. Creating personas and mapping out the customer journey can provide great insight in the...

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Data-Based Content Marketing

Sep 05 2018 | Overground Overground

Too often, marketers suffer from tunnel vision when trying to determine content marketing goals. A 2012 survey by software provider Curata asked B2B marketers to list their main objective for content marketing...

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Fine Tune Your Annual Digital Marketing Strategy

Aug 23 2018 | Overground Overground

Fine tune your annual digital marketing strategy with ABM campaigns, a customer journey map, and a solid content marketing strategy. ...

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SEO Indicators of Positive Customer Experiences

Aug 17 2018 | Overground Overground

SEO metrics indicate positive customer experiences that motivate the customer through the buyer journey....

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What Does Account-Based Marketing Mean for Sales?

Jul 20 2018 | Overground Overground

Learn the benefits account-based marketing can have on sales for your B2B organization, from customer experience to sales and marketing alignment....

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Google AdWords Paid Media Platform Updates

Jun 20 2018 | Aaron Gingras Aaron Gingras

Discover important updates to the AdWords paid media platform as Google inches closer to officially launching it by the end of year....

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3 Tips to Make the Most of Your Salesforce Lightning Reporting Capabilities

Jun 05 2018 | Overground Overground

We share 3 tips to get the most out of your Salesforce Lightning reports and dashboards today. ...

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Your Salesforce GDPR Survival Guide

May 11 2018 | Overground Overground

With the new GDPR regulations going into effect in a matter of weeks, make sure your organization is compliant with this Salesforce GDPR Survival Guide....

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