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B2B Insights for Marketing & Sales Leaders

If you'd like to get inside our heads, here's how. We developed these insights to give you an opportunity to get to know us. Our white papers, blogs, and other content pieces offer a chance to see how we think.

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From Wireframes to Prototypes. Why Does UX Research Matter?

Sep 19 2018 | Overground Overground

Imagine creating something that nobody wants to use because you did not do your research. When creating a digital experience, the end user should be the top priority followed by business goals and objectives. Creating personas and mapping out the customer journey can provide great insight in the...

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Professional Photography Storytelling for the B2B UX

Jan 04 2017 | Yana Hartzler Yana Hartzler

Professional photography can enable your B2B UX strategy while attracting your target personas to engage with your brand story. Explore...

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How Web Design Can Build User Trust for B2B

May 10 2016 | Overground Overground

Imagine for a second you walked into a hole-in-the-wall restaurant with stained yellow walls, sticky tables and oily floors. Would you consider ordering their food? You would really have to trust that they are meeting the 90% sanitation score for that day. I often wonder how B2B companies can...

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What is UX and How Does It Drive Results for B2Bs?

May 03 2016 | Overground Overground

UX or user experience is a hot topic in digital marketing right now. In case you haven’t noticed, B2C companies are racing to tell a story instead of cramming facts and figures. ...

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4 Ways to Enhance B2B Customer Experience With Mobile Web Design

Feb 15 2016 | Eric Dudley Eric Dudley

Why invest in a brand that doesn’t inspire you to lift beyond? Enhancing B2B customer experience has the ability to deliver an inspiring experience for your buyers and will move them through the journey, from awareness to revenue....

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Enhance Your Content Marketing Strategy with Infographics

Apr 28 2015 | Overground Overground

​Everyone knows when it comes to search engine optimization strategies, content is king. However, at times it can be difficult to come up with an endless supply of creative ways to provide relevant and valuable information in a unique format. This is where infographics come into play. ...

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The Right Digital Marketing Mix for B2B Marketers

Nov 05 2014 | Overground Overground

James Culliton first described the role of the marketing manager in 1948 as a "mixer of ingredients." This idea later became popular in an article by Niel Borden called “The Concept of the Marketing Mix.” Essentially, marketing leaders find their niche recipe by utilizing ingredients made successful...

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Keep Visitors Engaged with an Interactive Thank You Page

Nov 05 2014 | Overground Overground

All marketing leaders know obtaining leads is no easy task. Once someone finally goes through the sales cycle and converts, it can be tempting to sit back and relax. This is a common mistake....

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