Overground

B2B Insights for Marketing & Sales Leaders

If you'd like to get inside our heads, here's how. We developed these insights to give you an opportunity to get to know us. Our white papers, blogs, and other content pieces offer a chance to see how we think.

I am a

select
  • Marketing Leader
  • Sales Leader
  • C-Suite
Go

Professional Photography Storytelling for the B2B UX

Jan 04 2017 | Yana Hartzler Yana Hartzler

Professional photography can enable your B2B UX strategy while attracting your target personas to engage with your brand story. Explore...

Read More

3 Keys to Assess Sales Strategy Effectiveness

Oct 18 2016 | Overground Overground

We dive into 3 keys for determining the effectiveness of your B2B sales strategy to win the right, new business....

Read More

Top 6 Sales Enablement Best Practices

Sep 27 2016 | Overground Overground

We dive into the top 6 sales enablement best practices for B2B sales leaders to measure their sales productivity. ...

Read More

Sales & Marketing Strategy Alignment: What It Means for Sales Leaders

Jul 21 2016 | Overground Overground

We use the stages of a customer journey to highlight the importance of sales and marketing alignment for sales leaders....

Read More