Overground

B2B Customer Journey Mapping

For your customers, it’s the journey, not just the destination

Every customer undertakes an individual odyssey with your brand. That’s why our B2B Customer Journey Mapping offering is designed to provide customer-centric organizations with an understanding of how their customers engage with their brand, online and off. In the Age of the Customer, brands that fully understand their customers’ expectations have a distinct competitive advantage.  

We’ll engage with your executives, internal stakeholders and previous and existing customers to map out the journeys your customer  personas  take. Ultimately, with B2B Customer Journey Mapping, you’ll know where customers are investing their money, where they’re experiencing pain or truth and how they feel during brand interactions. Based on this knowledge, we’ll make sure organizational CX (customer experience) improvements align with customer expectations. 

B2B Customer Journey Mapping is ideal for business leaders wanting to:

  • Understand their customer journey from awareness  to  revenue
  • Identify the people, systems and processes that make an experience possible
  • Determine the content that aligns with the buying stage and persona
  • Identify the root cause of customer problems and develop efficient resolutions
  • Discover what motivates your customers to pursue their objectives
Contact us to learn more today